The Massachusetts Restaurant Association announced that Joey Kramer will be one of two keynote speakers at the 2016 New England Food Show, taking place March 13 through March 15 at the Boston Convention & Exhibition Center. Drummer of best-selling American rock band Aerosmith, Kramer launched his own 100 percent USDA Organic Certified coffee line, Rockin’ & Roastin’ to great success in 2012. Today, Rockin & Roastin’ is available in more than 2,500 grocery, wholesale, and convenience store locations and more than 250 restaurants, lodging establishments, and educational facilities. Rockin’ & Roastin’ is also the official fresh brewed coffee of House of Blues’ locations nationwide.
Kramer will discuss the translation of his passion for coffee and his entrepreneurial spirit into the development of his own brand following the release of his autobiography Hit Hard: A Story of Hitting Rock Bottom at the Top in 2010.
“We are excited to have rock-n-roll legend, and New England native, Joey Kramer speak to his experience bridging his dedication to musical integrity, and his passion for the world of coffee,” says Bob Luz, Massachusetts Restaurant Association president and CEO. “The unique perspective Kramer brings into the retail and culinary space is a fine example for emerging brands looking to combine passion for a product with an entrepreneurial spirit.”
Kramer’s keynote speech will kick off the afternoon programming for the New England Food Show at 1 p.m. on March 13.