A headshot of the author, Michael Ferrer.
Sharp NEC Display Solutions of America, Inc.

Valentine's Day is an important annual event, so owners and managers must ensure they reach their target audience with the right message.

How Restaurants Can Take Advantage of Digital Signage for Valentine's Day

Digital displays, projectors, and video walls are a great way for operators to show menus or special offers to customers.

With Valentine's Day just around the corner, now is the perfect time for restaurants and retailers to take advantage of digital signage. By using digital signage, businesses can attract attention, promote sales and specials, and interact with customers in a fun, creative, and engaging way. Here are some tips on how your business can make the most of digital signage this Valentine's Day.

Restaurants can use digital signage to advertise special Valentine's Day menus or deals.

Digital displays, projectors and video walls are a great way for restaurants to show their Valentine’s Day menu or special offers to customers. Such displays can be creatively designed and programmed to attract attention, making it easier for customers to learn about standout deals, romantic recommendations, feature products, new menu choices, and more. Digital signage solutions are being embraced by more restaurants as part of their promotional strategy. They help customers make decisions quickly and inspire them with new ideas to make this the best Valentine's Day ever.

By using digital signage, businesses can show their customers that they are up-to-date with technology and trends.

Investing in digital signage technology is an excellent opportunity for restaurants to enhance their presence and strengthen customer relationships. Digital signage enables them to showcase modern products and services, as well as promote offers in a dynamic way. Furthermore, customers are more likely to visit locations that appear up-to-date with the latest trends. Video walls, direct-view LCDs, projectors, or any combination of digital video solutions create an immersive experience for viewers, which cannot be accomplished with paper signs alone. Digital signage also offers added viewing flexibility when compared with other forms of advertising—it can be used in different locations from indoors to outdoors, and customized to meet specific needs. Businesses should take advantage of the capabilities offered by using modern digital signage technology to differentiate themselves from their competitors and broaden the appeal of their brand.

Promote sales on items such as desserts, flowers, chocolates, and more.

Digital signage can be incredibly effective when looking to promote sales of items such as flowers, bottles of wine or champagne, chocolates, and specialty desserts. With its interactive design, digital signage allows users to access a diverse range of prospective customers who may not be actively seeking out the items being promoted. Eye-catching visuals and targeted messaging are key when utilizing digital signage; items like flowers and romantic meals tend to appeal more to the visual sense, making digital signage an ideal tool for further engagement with potential customers. Additionally, businesses have the opportunity to inform viewers of seasonal deals and discounts while adding an extra layer of sophistication and engagement that traditional poster advertisements lack. 

Other promotions to consider, how about a promotion with complementary businesses? A great example would be a restaurant partnering on a cross-promotion with a national jewelry store, a local flower shop, a movie theatre or even an axe throwing place. Each business partner cross-promotes the special on their digital signage screens.

A romantic pre-fixe dinner for two, a dozen roses, and a movie combo. And for those looking for something a little different, why not a special Valentine’s dinner with a group of friends and then go axe throwing afterward?  “Axe Your Ex Night.” Dinner and then throwing axes at their ex’s photos.

Don’t forget to promote online! Make a “Twitter Wall/Facebook Wall” showing customers’ Valentine’s dinner dates on the digital signage screens. Customers can post their special Valentine’s messages to their loved ones on the restaurant’s social media page. Those who post their experience online on social media are eligible for a discount or coupon to use for your future dinner date.

Digital signage can be used to create a romantic ambiance.

Creating an inviting and romantic atmosphere is key for businesses to remain competitive. Digital signage is an effective way to provide a tasteful yet elegant ambience within restaurants and shops. With digitally-activated mood lighting and captivating visuals, customers can expect to be transported into a dreamy and cozy oasis, where they’re more likely to spend more to impress their partner. Not only does digital signage boost customers’ experience, but it can also enable users to tailor specific content to highlight products and options through a message display. The integration of digital signage allows businesses to easily create an inviting atmosphere that has the power to turn visitors into loyal customers.

How to create effective digital signage for Valentine's Day sales.

Captivate guests this Valentine's Day with romantic themes that focus on warm tones and visuals that encourage customers to take advantage of your offers. Restaurants can highlight festive drinks and promote special appetizers with valentine themed visual cues--photos of chocolates, sparkling champagne toasts, etc. Make sure the message is direct and extremely clear while using bright colors that attract eyes in the room. Customers should be able to quickly spot and understand what you have available during this season of love.

Digital signage is a cost-effective way to reach a wide audience with your Valentine's Day message.

Valentine's Day is an important annual event, so owners and managers must ensure they reach their target audience with the right message. Digital signage offers the perfect way to reach a wide range of people quickly and efficiently. It provides cost-effective benefits, such as being a great alternative to traditional advertising methods in terms of price. Not only this, but it also allows them to tailor their messages specifically for each audience, meaning they can reach out to potential and regular customers alike in an efficient and meaningful way. It will make sure their Valentine's Day message is received loud and clear.

Michael Ferrer is Sr. Director of Solutions Sales for Sharp NEC Display Solutions of America, Inc.. Sharp NEC Display Solutions of America, Inc. is the leading global provider of professional and commercial visual technology and digital signage solutions, owned jointly by Sharp Electronics Corporation and NEC Corporation. Serving a wide variety of markets, the organization’s expertise spans education, digital signage, graphics, healthcare, restaurants, retail, enterprise, entertainment, transportation, and more. For additional information, visit https://www.sharpnecdisplays.us/.