With foodservice spending leaping back to pre-recession levels combined with industry consultants’ predictions of a dramatic increase in family dining visits this year, Boston’s Restaurant & Sports Bar is announcing the launch of a best-in-class kids' program to enhance its kid-friendly environment in the dining room and for guests at home.
The Dallas-based casual-plus dining concept will begin offering the new kids' program at all locations nationwide after its Aug. 4 launch. As part of the launch, the company will not only offer a new, healthier kids' menu, but will also add additional components to the program that will support the Boston’s experience for younger guests.
“The core of our business model is the ability to offer both a sports bar and family-friendly dining experience,” says Brad Bevill, vice president of marketing for Boston’s. “Our new kids' program, which includes not only new menu items but also taps into the recent surge in technology-based dining experiences, allows us to refocus our efforts on the family unit to meet and exceed their unique dining needs.”
Boston’s new Kids Program will have the following:
- New Menu Items, including Grilled Chicken Tenders, a Fruit Cup, and a Create-Your-Own Sundae
- Mobile Application
- 3D Augmented Reality game
- Collectable Power Packs, including games, activities, coloring pages, crayons, and tattoos
- New and Improved Bulldog Mascot and Characters
The launch of Boston’s new Kids Program comes on the heels of an impressive rollout by the company’s Canadian sister brand, Boston Pizza. The Canadian counterpart tested the Kids Program in more than 60 restaurants and reported a 100 percent satisfaction rate among guests and their children.
In addition, more than half of Canadian guests stated they would be “somewhat or very likely” to return to Boston Pizza solely because of the kids program. Boston’s in the U.S. is predicting the same positive response in their restaurants with the new offerings.
With the launch of the new kids' program, Boston’s will look to get the brand inside the guest’s home with take-home materials such the Power Pack and keep the company at the forefront of technology demand with the mobile app which encourages social sharing and buzz across multiple family networks.
“At Boston’s, we not only listen to our guest’s requests and strive to accommodate them, but we aim to stay true to our commitment to supporting our youth,” Bevill says. “Our new kids' program, coupled with our ongoing Boston’s Pizza Foundation initiatives in support of charity partners like No Kid Hungry and Kids Matter International, is a testament of our company’s desire to create a deeper connection with our guests and their family and friends.”
