In an exciting blend of East Coast tradition and Las Vegas flair, Junior’s Restaurant and Bakery, famed for its cheesecakes and classic diner delights, held its official grand opening at Resorts World Las Vegas (RWLV) on Wednesday, February 28, 2024. Drawn by RWLV’s vibrant atmosphere and bustling tourism, Junior’s chose the property to host its first-ever west-coast location since the food chain’s inception. The partnership is expected to attract locals and visitors alike who are eager to embrace Brooklyn culture straight from the Las Vegas strip.

The grand opening ceremony at the RWLV location was a mix of nostalgia and neon with a side of old-school Vegas entertainment, a snazzy ribbon-cutting ceremony, and Alan Rosen, the third-generation owner, receiving a Key to the Strip from Clark County Commission Tick Segerblom.

This 300-seat venue is a culinary time capsule where classic New York meets contemporary Las Vegas. Considering neither city is known for sleeping, Junior’s is serving up a feast for the senses from the crack of dawn to after dusk, starting with breakfast and continuing with lunch, dinner, and a late-night menu daily. The menu features New York and Brooklyn comfort food dishes ranging from classic New York deli sandwiches piled high, famous 10 oz. steak burgers, salads, jumbo half-pound hot dogs, fresh seafood, and a full-service bar. Of course, patrons will be able to indulge any time of day with Junior’s world-renowned cheesecake selection – each bite of all of the 25 flavors will remind the diners of Junior’s signature tradition and quality.

“Hitting the jackpot doesn’t get sweeter than this,” Rosen says in his Grand Opening remarks. “We’re beyond thrilled to bring a slice of Brooklyn to the West Coast, nestled right here at RWLV in the vibrant heart of Las Vegas. My grandfather and father loved coming here, so it’s a dream to share our family’s legacy and the cheesecake that has charmed New Yorkers for decades with new friends and fans.”

Chain Restaurants, Growth