Now, every visit to Cracker Barrel Old Country Store can be even more rewarding with new Cracker Barrel Rewards. Members of the unique program can earn Pegs (like points) through restaurant or retail purchases and redeem them for rewards. Plus, members can enjoy more of what they love from Cracker Barrel with Birthday, Anniversary and Surprise Bonus Rewards, and one-of-a-kind digital experiences just for being a member.
Cracker Barrel Rewards members can earn Pegs on qualifying purchases made in the restaurant and retail store and redeem them for rewards.
Earn Pegs toward Rewards
The program is inspired by Cracker Barrel’s iconic and beloved peg game. Members earn Pegs on qualifying purchases made at all Cracker Barrel locations, on CrackerBarrel.com and in the Cracker Barrel app for every dollar spent, including to-go, delivery, catering and retail merchandise. The program is free and easy to join, and members receive a complimentary Barrel Bite appetizer just for signing up. To enroll, guests can visit any Cracker Barrel location nationwide, the Cracker Barrel app or CrackerBarrel.com.
Redeem Pegs for Rewards
Members can use rewards toward a full menu of options across three Peg levels: 75 Pegs, 150 Pegs and 225 Pegs. From sweets to entrées, Barrel Bites to retail discounts, there’s something for everyone. Once a member earns 75 Pegs, those pegs can be redeemed for complimentary food and retail items or saved and used toward bigger rewards.
Plus, Be Rewarded with More
The most rewarding experience for members is in the Cracker Barrel app and on CrackerBarrel.com. For extra fun and engagement, members are invited to play the Bonus Game to earn Bonus Rewards. They can also access a personalized dashboard, manage their account, track Pegs and redeem rewards all from one seamless experience.
“We have many guests who love Cracker Barrel, and who for years have been asking for opportunities to connect with our brand through a rewards program,” says Amy Barnett, Vice President of Marketing, Loyalty and Digital Experience. “Cracker Barrel Rewards is an opportunity to thank our guests for their continued loyalty with even more care and appreciation, delivered in a way only Cracker Barrel can.”