Birdie’s Eastside, the newest concept from Jon Alexis’ Imperial Fizz Hospitality, will open in early Winter 2023.
Alexis purchased the 2.2 acre former Luby’s space “with the intent of building something that will serve East Dallas families for many years.”
Imperial Fizz’s neighborhood-driven projects have grown in size and ambition in a decade-long rollout of popular Dallas concepts -TJ’s Seafood, Malibu Poke, Escondido Tex Mex, Ramble Room.
Birdie’s Eastside continues that trajectory – a large-scale bar & grill uniquely designed for East Dallas.
Birdie’s Eastside takes advantage of the former Luby’s sheer size, offering an indoor capacity of 250+ and a 7,000 square foot patio. “Our East Dallas friends tell us they are tired of restaurant lines for dinner. We hope to give the neighborhood a ‘no-wait’ option,” says Alexis.
Birdie’s Eastside centers around a cathedral-pitched dining room and an adjoining indoor/outdoor “resort-style” bar.
Birdie’s has made shade a priority. “We custom designed a roof to extend around the mature trees, creating a massive covered patio…you can be outside in the AC watching a dozen TVs without baking in the sun,” says Alexis.
The adjoining tree-filled open patio offers shade structures, landscaping, stone-paved walkways, a fire pit, rotating patio games…and strong wifi for outdoor productivity.
Birdie’s Is For Everyone
In addition to general public indoor & outdoor spaces, Birdie’s will feature both a turfed area for kids to play and an “adults only” lounge featuring a larger selection of local craft beers and rare whiskeys.
“Whether you’re closing a deal, watching the game or letting the kids play – Birdie’s has not only a place for you, but the room for everyone to co-exist.”
In addition, there is a private room that seats 40, perfect for events and large groups. “It even has its own private decked patio – great for a last minute kids soccer team or a 200 person cocktail party.”
Birdie’s Eastside (designed by Hatsumi Kuzuu of kuzuu design) brings cozy Marfa vibes to East Dallas, featuring distressed wood, custom beamed cathedral ceilings, “pew”-style benches and fun western art with a slight “cosmic country” bent. Custom Mexican tile and breezeblock was sourced locally from East Dallas-owned Riad Tile.
The patio features cedar fencing, West Texas-inspired landscaping and lots of trees. Adirondack chairs surround the fire pit. The entrances and exterior walls have living plants and electric lights growing out of the bricks. “Nothing like this exists in Dallas,” says Alexis.
The menu will feature casual but scratch made bar & grill food – with emphasis on both family favorites and healthy options. Culinary Director Stan Rodrigues offers a menu of shareable appetizers like wings, edamame hummus, and fresh-baked flatbreads, in addition to salads, sandwiches, burgers, wraps, pastas and “knife & fork entrees”.
The drink program offers beer, wine and cocktails, including a menu of frozen drinks. Alexis predicts the sauvignon blanc slushie to be a warm weather hit.
Inspired By East Dallas
Alexis explains the inspiration behind the concept, “Birdie’s is just like East Dallas. Casually Texan, a little boho, super comfy and easy going.”
“We find a great neighborhood location and then go into the ‘concept lab’ – what does that neighborhood need?” Alexis says of his ever changing concepts.. “East Dallas is casual, fun and outdoorsy – doesn’t it deserve a really groovy indoor/outdoor spot? Our projects are for the guests. They come from a sincere place of service and desire to enrich people’s lives.”
Alexis states, “Owning this property gives us a unique opportunity – we can build a neighborhood institution for decades. We hope to be in the background of your happiest East Dallas memories.”
Birdie’s Eastside will open in early Winter 2023 for lunch and dinner seven days a week.