Sustainability Across All Proteins
Since its inception, the Serve Good line has provided sustainably sourced seafood options. Over the past decade, “sustainable” has increased 300 percent across seafood menus in the U.S.
“As far seafood goes I think we've come a long way,” Kingsley says. “We continue to develop those seafood products we have a policy in place, and we're making some great progress.”
The spring product launch includes this new seafood option:
- Harbor Banks Skinless Barramundi: Ocean-farmed and four-star certified for Best Aquaculture Practices, this Barramundi recently graduated to the Serve Good portfolio from US Foods’ Progress Check program, a program designed specifically for the seafood category to highlight vendors that are on the path toward achieving the sustainable certifications required to be a part of the Serve Good program.
Consumers are also concerned with the sustainability of other proteins they are consuming. According to Datassential, 48 percent of restaurant operators consider animal care practices important when making purchasing decisions. The spring line features the first non-seafood products that are American Humane Certified (AHC). It was easy to bring the processes and strategies US Foods uses with seafood and apply it to different proteins.
The first non-seafood protein that has been added to the menu is turkey. In the fast-casual space, the presence of turkey on menus has grown 155 percent over the past decade.
“On the innovation side of things, turkey is on trend. It's popular,” Kingsley says. “We know that it's a product that customers and diners are interested in, and then we were able to find a great vendor partner but also had that serve good attributes. They’re raised without antibiotics and the American Humane certified. Having those two components both the innovation side and the final product, it is really just the perfect match.”
US Foods is meeting these new customer demands with these two products:
- Patuxent Farms All Natural Ground Dark Turkey Raised Without Antibiotics: The Serve Good program continues to add more American Humane Certified (AHC) products to its line-up and this product is the company’s first turkey item to hold the AHC certification. Ground turkey is an economical alternative to conventional ground beef, and this product is frozen in small pillow packs for quicker thawing.
- Patuxent Farms All Natural Turkey Sausage Patty Raised Without Antibiotics: Also new to the AHC line-up, this patty has 75 percent less fat** than pork breakfast sausage and features Southern-style seasoning including black pepper and sage.