You’ve probably heard about the success that blogging can bring to a business, but perhaps as a café or restaurant, you’ve been a bit apprehensive about what it can do for you. Maybe you’ve already tried writing a post, and you’ve not seen the success you’ve expected, and now you’re looking to see how you can make it a success.
With all this mind, we’re going to go through everything you need to know in order to write a successful blog post or article for your restaurant business. Once online, you’ll be able to educate and entertain your customers, almost guaranteeing a boost in your overall sales.
Let’s get started.
Be Vulnerable & Honest
As a restaurant, it’s so important you’re open and honest about the kind of business you’re running. Don’t try to be something you’re not. By writing blogs online, you’ll create an image of what your business is like, and if customers come in and don’t find what they expect, they’ll be disappointed, and you’ll have shot yourself in the foot.
On the other hand, being vulnerable and honest about the kind of business you make it easy to write about yourself because you’re speaking from the heart. Be the person/restaurant you want to be and don’t be afraid to showcase your unique personality.
Discover Your Niche
“Let’s be honest, there’s a ton of food and lifestyle bloggers already out there, and you’ll be hard pressed trying to find a way to stand out. This is why it’s so important to find your niche and the kind of style of restaurant that you are,” explains Mary Harper, a blogger for Rated Writing and Top Canadian Writers.
This way, you can focus on what makes your business, your business, and you can write in a certain way and style that stands out from the rest. Research other restaurants and fast food chains in your local area and see what they’re up too. Now be different from this in order to stand out.
Work to a Professional Level
While the content of your blog is important, the way you present your content is equally, if not more important than everything else. Firstly, before you upload your content, you’ll want to make sure you’re checking through and proofreading your blog posts for any errors, typos or mistakes you may have made.
If you doubt your writing and checking skills, you can always use a professional service like Grade on Fire or Student Writing Services to help. You’ll also want to structure your content in an engaging and simple way where everything is easy to read and digest.
Of course, you can’t just present your readers with a block of text and hope it will fly; you’re going to need to add images. They say a picture is worth a thousand words and when it comes to food online, this couldn’t be closer to the truth.
On each blog post, you’re going to want to choose a high definition image that’s going to grab your reader’s attention and pull them in. Think about all the amazing food photos and videos you see on Instagram; aim for something mouth-watering like that.
It’s always best to take, edit and use your own photos, and thanks to online services and mobile apps, you don’t need to be a whizz at Photoshop. Take pictures of your food, your staff, your restaurant, and basically whatever you want.
As long as your photos are representing your restaurant and creating the image and style you want to create, be sure to use them where you can.
Plan & Be Consistent
When it comes to writing blog posts, it’s not just about writing a blog and putting it out when you think it’s a good time too. You need to plan ahead and be consistent with what you’re going to post and what you’re doing to do.
Think about upcoming holidays and events and what you can write about them. You could talk about literally anything related to food. The aim is to get people onto your website, to enjoy your content and then follow through to visiting your restaurant in person.
Talk about all the holiday seasons, great dinner ideas for Valentine’s Day, seasonal food, how drink works well with food and behind the scenes of your business. Your only limit is your creativity.