“We really want to blow out the states we already have a presence in to help with distribution,” he says. “But now that we’re all under one umbrella and in [nearly] 30 states, it opens up a whole new avenue for us on growth.”
Majewski expects the power of Craveworthy’s scale to drastically decrease food and beverage costs, in addition to ad and software rates.
“The synergies of having everyone under one rooftop, to truly work together as a team and drive all the brands together, [will lead] Craveworthy to have enormous purchasing power to use to our advantage across all the brands that I wasn’t fully able to tap into,” he says.
And more acquisitions are on the horizon. While his leadership team is growing quickly, it will take a little bit of time for everyone to digest the change, Majewski adds, and then he’ll “redeploy assets accordingly.”
“I’m an open book with my team. They always know what I’m working on, and it was all a part of the plan when I took the CEO role there to acquire it fully,” he says. “Nobody was surprised on my side, and no one will be surprised by the other plans if they close; they’re all fully aware.”
Craveworthy’s “coming out party” will debut at the 2023 Multi-Unit Franchising Conference in Las Vegas on April 25, he says, where a booth will house the newly-integrated brands.
“We’re excited about what the future is going to hold as we maintain the promise that franchisees are the customers we care most about, and we won’t win unless they win,” Majewski adds.
“We expect a bright future for all three brands with Gregg and his team behind them,” said Manish Patel, co-founder and principal of CMG Companies, in a statement. “As we exit all three Mongolian Concepts brands, Genghis Grill, BD’s Mongolian Grill and Flat Top Grill will all remain as a key part of our history and legacy.”
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