Unilever Food Solutions introduced its second Hellmann’s & Best Foods Burger Route Inspiration Guide, encouraging operators to apply fresh ingredients and ideas to springboard craft burger sales. Consumer preferences are trending toward craft. Creating innovative burgers with the number one consumer-preferred mayonnaise brands, Hellmann’s and Best Foods, is sure to distinguish seasonal menus as best in class.

Consumers love burgers. With such popularity, it’s crucial to create burgers that stand out from the crowd. From the Caprese to the Maryland Crab Salad Burger, the Burger Route Inspiration guide outlines unconventional ingredients and recipe inspiration to define the burger experience.

Creating an innovative menu with the Burger Route Inspiration Guide is step one on the road to burger fame. The Hellmann’s & Best Foods Burger Route program is designed to put great burgers across the country on the map. By joining Burger Route, operators gain access to national media exposure, social media support and front-of-house merchandising tools.

For more inspiration on creating the best burger experience and to sign up for Burger Route, visit ufs.com/BestBurgers.