Bust Out Products' new drink coasters Magic Mug Rugs are making an impact when it comes to driving down contaminated paper product waste and driving up profits for the beverage and hospitality industries. 

Magic Mug Rugs is the invention of Mike Meier, a third generation restaurant and bar owner. His 40-year quest to eliminate contaminated bar napkins and pulp-board coasters in his own establishments drove him to create and patent the first totally reusable custom drink coaster.

"My colorful Magic Mug Rugs are custom printed, super absorbent, dishwasher safe, and completely reusable," Meier explained in a recent interview. "Paper waste accounts for 31 percent of what is dumped into our landfills. My vision is to significantly reduce that number."

Conscientious beverage and hospitality companies like the Fort Lauderdale Blue Martini, one of the hottest martini lounge chains in the nation, are looking for solutions that reduce their environmental footprint with regard to paper waste.

Jim Marcil, general manager of the Fort Lauderdale Blue Martini says, "Magic Mug Rugs drink coasters work great, and have saved me over $1000 per month in paper products."

The product costs less to use than standard pulp-board coaster that lasts only a few days in a restaurant.

Magic Mug Rugs can be found in food and beverage establishments and retail home products, gift, and souvenir stores in over 30 states. Their catchy mottos include "Don't Drink Without Protection!" and "Put Your Mug On Our Rug!”