Make-A-Wish– the global organization that creates life-changing wishes for children with critical illnesses – has announced a new partnership with Red Robin Gourmet Burgers and Brews, the casual dining restaurant chain with more than 510 restaurants across the United States and Canada. Red Robin’s multi-year pledge of more than $3 million is the largest corporate commitment from a new partner in the history of Make-A-Wish.
Beginning Feb. 20, Reb Robin will donate 10 cents to Make-A-Wish for every kids’ meal purchased across all corporate-owned and participating franchise restaurants in the U.S. and Canada. Red Robin will also support the nonprofit through a multi-year cause marketing campaign, local wish granting and other seasonal promotions throughout the year.
“We know wishes bring hope and renewed joy to children battling critical illnesses,” says Leslie Motter, president and CEO of Make-A-Wish America. “Our partnerships are the driving force behind every wish granted, and Red Robin’s generous commitment will have a powerful impact on our mission and the lives of children and families nationwide.”
Every year, there are 27,000 kids diagnosed with a critical illness that may qualify for a wish, and currently, Make-A-Wish grants about half that many wishes each year. The national partnership will help raise critical funds to make more life-changing wishes possible for children – many of whom credit their wish with helping them overcome their illness.
“Make-A-Wish is an organization very close to my heart after several years of prior service on their Board of Directors, and I am proud to introduce this partnership with Red Robin,” says G.J. Hart, president and CEO of Red Robin. “We always strive to create memorable moments for families in our restaurants and, with this partnership, are honored to have the opportunity to extend that joy externally to the children who need it most.”
Since its founding in 1980, Make-A-Wish has granted more than 360,000 wishes for children with critical illnesses in the U.S. and more than 550,000 wishes globally. To learn more about the Red Robin partnership and how to join others in making life-changing wishes possible, visit wish.org/redrobin.
