PBR Lockhart Smokehouse, the highly anticipated premier barbecue and country-western dining destination, is now officially open at Bridge Street Town Centre. The collaboration brings together two iconic brands, PBR Cowboy Bar and Lockhart Smokehouse, to create a one-of-a-kind experience, fusing the ‘cowboy cool’ spirit of PBR Cowboy Bar and Lockhart Smokehouse’s iconic Central Texas barbecue into one exciting, action-packed celebration of food and entertainment. Bridge Street Town Centre is the premier lifestyle development in the region with tenants including Apple, Lululemon, PANDORA and Sephora. In partnership with Live! Hospitality & Entertainment, PBR Lockhart Smokehouse joins a collection of first-class retailers and restaurants at the property in the heart of Huntsville, Alabama.

“PBR Lockhart Smokehouse is bringing a new and exciting combination of incredible food and entertainment to the Huntsville community,” says Scott Steenrod, chief operating officer of Live! Hospitality & Entertainment. “We are so excited to continue our partnership with Professional Bull Riders, and the Bergus family with their legendary Lockhart Smokehouse concept to bring this new collaboration to life.”

“Bridge Street is excited to be part of bringing this first-of-its-kind combination of dining and entertainment to Huntsville,” says Haley Buie, marketing manager for Bridge Street Town Centre. “The delicious food, live music and dynamic atmosphere is not to be missed.”

The new venue features the best in country music, bull riding on the area’s only professionally endorsed mechanical bull, and premier sports watching. Being the first Lockhart Smokehouse concept to open outside the state of Texas, the Huntsville community is in for a treat. The family-owned restaurant is known for its legendary Central Texas BBQ, with award-winning dishes and deep roots in the barbecue community.

The menu is extensive and includes its signature smoked Beef Brisket, Half or Whole Chicken, Pork Chops, Ribs, and Original or Jalapeno Kreuz Sausage, alongside some outstanding barbecue sides including Smoked Baked Beans, Lockhart’s Slaw, Blue Cheese Slaw, Brisket Deviled Eggs, Potato Salad, Mac n’ Cheese and Cornbread. Beverage options include a collection of innovative specialty cocktails, draft & bottled beer, and wine. Brunch will be available on the weekends, featuring a build-your-own Bloody Mary bar alongside Lockhart’s famous barbecue with a brunch twist and acoustic live music. Burnt End Bloody Marys, Mimosas, and more will accompany the delicious brunch menu. All food menu items will be available for take-out or delivery and catering will be available for both on-site pick up and drop off for groups of any size.

“We are thrilled to be bringing Central Texas barbecue to the state of Alabama and Huntsville community for the first time,” says Jill Bergus, owner of Lockhart Smokehouse. “It’s incredibly exciting for us to be a part of this collaboration with PBR Cowboy Bar and to open this first-of-its-kind venue today.”

Led by Beth Bloom Designs, PBR Lockhart Smokehouse shows off a beautiful western chic environment inspired by PBR Cowboy Bar’s iconic country western experience. Reclaimed wood paired with polished materials and elements of rustic charm, combined with authentic smokers and custom western chandeliers, create a fun western chic vibe to enjoy barbecue and beer. The main restaurant space features a grand signature bar with an elevated rustic feel that blends copper, textured wood and illuminated ribbed glass. The restaurant flows out to an incredible outdoor patio for dining and socializing. Adorned with comfortable seating, fire pits and string lights, this casual, sophisticated space welcomes guests who want to dine al fresco both day and night. 

“Our PBR Cowboy Bar concept continues to expand thanks to staying true to our brand and an extraordinary partnership with Live! Hospitality & Entertainment,” says John Sohigian, vice president of consumer products for PBR. “To be able to continue our growth and partner with the best BBQ in the country – Lockhart Smokehouse – to create the first PBR Lockhart Smokehouse restaurant is incredibly exciting for our brand and for our fans. We look forward to giving all of our patrons a first-class experience.”

With great indoor and outdoor space, PBR Lockhart Smokehouse is the perfect venue for social and corporate events of all sizes. Uniquely different from any other event space, guests can enjoy hand carved authentic Texas barbecue eats, mechanical bull riding, live music, performances by the world-famous buckle bunnies, moonshine cocktails and more. From office parties to birthday celebrations, events at PBR Lockhart Smokehouse will not disappoint. For more information or to book your private event now, contact events@pbrhuntsville.com.

PBR Lockhart Smokehouse is located at Bridge Street Town Centre at 455 The Bridge Street, Suite 120, Huntsville, Alabama, and will be open Monday-Wednesday from 11 a.m.-10 p.m., Thursday-Saturday 11 a.m. – 2 a.m., and Sunday 11 a.m.-10 p.m.