At long last, Texas Roadhouse fans can savor the irresistible aroma of its famous honey cinnamon butter at home. Just in time for the holidays, Texas Roadhouse Honey Cinnamon Butter Candles “roll” out to the public September 23 on the new Texas Roadhouse merchandise link at www.texasroadhouse.com, while supplies last. 

The limited-edition candles are inspired by the scent of the restaurant’s world-famous honey cinnamon butter guests enjoy with fresh-baked rolls when seated at their favorite hometown Texas Roadhouse location. The 13-ounce candles retail for $12 and burn for approximately 50 hours.  

“Our fans have been requesting Texas Roadhouse merchandise for years,” says Jerry Morgan, Texas Roadhouse President and CEO. “What better way to launch our retail efforts than a Honey Cinnamon Butter Candle, so guests can enjoy a little Texas Roadhouse at their own house.”

Candles and other Texas Roadhouse merchandise ship anywhere in the continental United States and Alaska. In addition to candles, the new merchandise site features items ranging from Texas Roadhouse peanut brittle to baby onesies and other branded items for Texas Roadhouse lovers. The site also includes Texas Roadhouse Butcher Shop USDA choice steaks, the company’s restaurant-quality mail order steak offering. Texas Roadhouse Butcher Shop Steaks are available for purchase at trbutchershop.com or amazon.com.  

Industry News, Marketing & Promotions, Texas Roadhouse