Nextbite announced that producer and tech entrepreneur will.i.am has joined the fast-growing company as Advisor. He will guide Nextbite regarding strategic initiatives in both brand-building and creative go-to-marketing strategies for its delivery-only restaurant concepts
The music producer and Black Eyed Peas frontman, whose 25-year music career necessitates ordering delivery on the road and while in-studio, was frustrated by the lack of flavorful and nutritious meals available for delivery. As a proponent for healthy living, will.i.am decided to partner with Nextbite to support its mission to bring a new range of diverse delivery-only menu options to diners across the country.
Related to his new role with Nextbite, will.i.am is a strict Vegan and an advocate for the benefits of a plant-based diet and maintaining an active lifestyle which aligns well with Nextbite’s growing virtual concept menus that include several popular vegan, Mediterranean and Asian inspired options.
“Nextbite has the right combination of technology and varied menu choices that are key to redefining the digital restaurant industry,” says will.i.am, Entertainment Industry Partnership Advisor at Nextbite. “While on tour and making music in-studio, I’ve eaten a lot of lukewarm, unhealthy delivered meals. The time is right for innovation in quality menus and delivery options.”
“A key ingredient in Nextbite’s growth and momentum is thanks to the expert guidance of advisors, and will.i.am brings keen futurist insights and connections into the evolving music and entertainment segment,” says Alex Canter, CEO and co-founder of Nextbite.
will.i.am’s work as a Futurist and opportunity spotter began with Beats Electronics where will.i.am became a founding equity stakeholder in the company that transformed professional audio headphones into Beats By Dre, a best-selling global consumer electronics and fashion accessory. Beats Electronics was purchased by Apple in 2014 for US$3 billion. Leveraging his early success in the consumer electronics industry, will.i.am has continued to launch a range of his own companies focused on software incorporating AI, natural language understanding, voice computing, creativity & productivity, and customer-service functionality, as well as creating consumer-tech gear and apparel.
