Everyone has their go-to wingman, their co-pilot of adventures – whether it’s a loyal bestie, lifelong partner, or favorite fishing buddy – and MTN DEW and Hooters have teamed up to reward them all.
On June 1, in honor of the first ever Wingman Wednesday, DEW has partnered with Hooters on a buy 10 get 10 boneless wings offer at all 300+ Hooters stores to celebrate the launch of the DEW x Hooters Wingman Weekend Sweepstakes. The world-famous boneless wings can be washed down with an ice-cold MTN DEW in a collectible “wingman cup.” While fans will have to take flight (plane optional) to Hooters tomorrow to grab the BOGO deal, the DEW commemorative cup will be available through July 23, while supplies last at participating locations.
Fans can enter the DEW x Hooters Wingman Weekend Sweepstakes through July 23 by scanning the code in-store or visiting DewWingmanWeekend.com for a chance to win one of three epic getaway weekends for them and their wingman including:
Hook The Big One in Clearwater Beach, Florida with an epic chartered fishing trip, $1,500 gift card, and more
Takeoff with MTN DEW x Hooters in Las Vegas, Nevada with a two-night stay in a luxury hotel, $2,000 gift card, and a once-in-a-lifetime aerial combat experience at Sky Combat Ace
Charge Your Engines in Bristol, Tennessee at the ultimate race weekend with a pair of tickets in a skybox suite for two races, a pre-race pit stop tour, $2,000 gift card and more
“Summer is about embarking on adventures with your favorite copilot and we’re here to give fans another reason to get together starting with MTN DEW and Hooters wings with their wingman,” says Chauncey Hamlett, VP and CMO of PepsiCo Beverages North America (South Division). “We know DEW Nation rolls deep and enjoys pushing the boundaries with new thrilling experiences, and we’re ready to take it to the next level with the opportunity to win once-in-a-lifetime escapes with their go-to wing-person.”
“As the original American wing joint, we’re ecstatic to partner with MTN DEW to reward fans of Hooters wings with the opportunity to experience new adventures with their buddy,” adds Bruce Skala, Hooters of America senior vice president of marketing. “Our fans displayed the ultimate wingman mentality by showing tremendous support for Hooters during the pandemic. This collaboration allows us to return the favor and satisfy their cravings, whether it’s enjoying our world-famous wings, MTN DEW or memorable trips with a best friend.”
