O’Charley’s Restaurant + Bar, the classic American restaurant  with 147 locations across 17 states today announced Lee Brice’s Memorial Day Celebration,  sponsored by O’Charley’s, which will benefit The Folded Flag Foundation. Folded Flag provides  educational scholarships and supports grants to the families of fallen U.S. service members. 

The Memorial Day Celebration is the latest innovative way O’Charley’s is continuing their  commitment to support Gold Star families. Since 2016, O’Charley’s has raised more than $2  million for The Folded Flag Foundation through a variety of fundraisers and initiatives. 

Powered by PickleJar, the Memorial Day Celebration will be aired on more than 40 radio  stations across the country throughout the weekend, including WBWL in Boston, KYGO in Denver  and WQYK in Tampa, among many others. 

Listeners can tune in for free and are encouraged to donate to Folded Flag via PickleJar while  hearing great songs from Lee Brice and other artists. Fans can also donate by visiting the  giveforheroes.com website. In addition, O’Charley’s customers will be able to scan a QR code to  donate while in the restaurants that weekend. 

100% of all contributions received by Folded Flag, a registered 501(c)(3) nonprofit, go directly  toward educational scholarships and grants for the families of soldiers who have made the  ultimate sacrifice in combat. 

“O’Charley’s support for Folded Flag and its mission is a foundational pillar of our brand. This  event is just the latest way to raise money and increase awareness for these deserving Gold Star  families,” says O’Charley’s CEO Craig Barber. “Having Lee Brice involved with Folded Flag  in such a deep way is absolutely awesome. He’s not just an outstanding musician – he’s a man  who sincerely cares about helping others and using his platform to do so. I can’t thank him enough  for his involvement in this special event.”  

“Anyone who knows me and my music knows that I take supporting our veterans and Gold Star  families very seriously,” says Lee Brice. “Those who have made the ultimate sacrifice for our  country deserve nothing short of our utmost respect. The mission of Folded Flag is a sacred one  for me and that’s why I’ve become such a vocal champion of their work. This Memorial Day  Celebration is going to be a blast for listeners and I hope they will donate what they can to such  a great nonprofit.”  

“To see the evolution of O’Charley’s support over the years has been incredible,” says Folded  Flag President Kim Frank. “O’Charley’s continues to go above and beyond to help us carry out our mission and we consider our partnership extremely valuable when it comes to our success. I look forward to tuning into this Celebration to hear some special music and see how much  money Lee can help us raise.” 

O’Charley’s is also giving one lucky fan a trip to see Lee Brice this summer on his “Label Me Proud”  tour with special guests Michael Ray, Jackson Dean, Tim Montana and Tyler Farr. Fans will be  automatically registered with a donation, but they can also go to giveforheroes.com to register for free. 

O’Charley’s launched the first-ever charity-based virtual restaurant concept last year, the  Songwriters Café, wherein all proceeds went directly to supporting The Folded Flag Foundation. The groundbreaking concept teamed up with country music stars like Lee Brice and Russell  Dickerson to shine a spotlight on Gold Star families and their needs.  

Furthering their support for Gold Star family members, this year O’Charley’s also launched a Gold  Star hiring campaign focused solely on getting Gold Star family members jobs and securing  opportunities for their career success.  

Industry News, Philanthropy, O'Charley's