Iron Hill Brewery announced Joyce Polsenberg Cremin would step into the role of Vice President of Marketing. Polsenberg Cremin will continue Iron Hill’s strategic marketing efforts through current and new markets throughout the Mid-Atlantic and Southeast regions and brings expertise from a long-established presence in the hospitality industry.
“I am thrilled to be joining a brand that has pioneered the brewing scene while also providing locally-rooted, beloved dining experiences for guests to enjoy with an expertly crafted drink in hand. The Iron Hill experience is special because it is classic and adventuresome at the same time, making it an honor to join and work with the founding forces behind the concept,” says Polsenberg Cremin.
Most recently, Polsenberg Cremin served as the Senior Director of Restaurant & Bar Marketing at Kimpton Hotels & Restaurants. During her tenure at Kimpton Hotels & Restaurants, Polsenberg Cremin spearheaded new strategies to maximize restaurant and bar revenue, guest satisfaction, and engagement with the Kimpton portfolio of over 70 uniquely branded concepts. Previously, Polsenberg Cremin held leadership roles at Aramark and Garces Restaurant Group and earned a Masters of Management in Hospitality with concentrations in Marketing and Revenue Management from Cornell University. She also received a Bachelor of Science, magna cum laude, in Finance from Georgetown University.
“We are excited to bring someone with Joyce’s background to the Iron Hill family. Joyce impressed us with her expertise in hospitality and her attention to detail in developing and delivering all marketing communication,” adds Chris Westcott, CEO. “Her shared values and commitment to creating a memorable experience for guests that will keep them coming back for more make her a perfect complement to our team.”
“Joyce’s extensive experience in developing strategies that strengthen overall brand awareness and build loyalty will be instrumental in accelerating growth in new and existing markets,” says Nathan Myers, Principal with A&M Capital Opportunities, the lead investor in the Company.
