DoorDash on Monday unveiled DashPass for Students, a new membership plan for college students. For $4.99 a month, DashPass for Students is a convenient and wallet-friendly option for students to get whatever they desire delivered on-demand from thousands of eligible restaurants, convenience and grocery stores, and other retailers on DoorDash.
At half the price of a standard monthly DashPass membership, DashPass for Students members can enjoy access to always-on benefits including:
- Unlimited $0 delivery fees on eligible orders over the minimum subtotals plus 10 percent off order subtotals year-round from reduced service fees
- 5 percent DoorDash credits back on Pickup orders from eligible restaurants
- Members-only promos and DashPass exclusive menu items
The DashPass for Students membership is eligible for all undergraduate and graduate students at accredited colleges and universities in the U.S. With a DashPass for Students membership, life as a college student can suddenly be a lot more stress free and save students time and money on their favorite meals, groceries, and more at a price that is so worth it (a DashPass for Students memberships pays for itself in one order on average).
“Access to convenient, fast, and affordable ways to get everything you need is key for busy students on the go,” says Kofi Amoo-Gottfried, CMO at DoorDash. “With the launch of DashPass for Students, we’re excited to change the game for students with a plan that’s designed specifically for them and provides access to everything from late night study snacks and grocery items to school supplies and dorm essentials.”
In celebration of the launch, Buffalo Wild Wings’ new Doritos Flamin’ Hot Nacho Wings will be available for delivery for a limited time, exclusively for all DashPass members. The wings are tossed in the new Doritos Flamin’ Hot Nacho flavored sauce and topped with Doritos® Flamin’ Hot Nacho chip crumbles. Whether looking to satisfy a late night craving or fueling up before a study session, these are sure to be a sought-after menu item.
DoorDash also launched a multi-platform marketing campaign to celebrate the launch of the DashPass for Students membership titled “So Worth It”. The creative will span digital, social, and on-campus activations. To capture the essence of the membership, the commercials were shot entirely by a student director, UCLA School of Theater, Film and Television graduate student Julie Piscina.
