CataBoom, a marketing software as a service (SaaS) provider and leader in gamified-marketing, announced the launch of Fridays Five Fridays of Prizes. To build on its innovative digital experiences, Fridays has teamed up with CataBoom to continue its offering of innovative table-side and digital experiences. Starting in December, guests will be introduced to a new gamification feature through Fridays popular loyalty program. Fridays is celebrating the month of December and future months that have five Fridays within the month. Fridays Rewards® members will have the chance to play games that will enable them to win points, prizes, and free food.

“I’m thrilled to bring the Five Fridays game to our loyal guests this December. We were able to quickly implement our first in-app game in close partnership with CataBoom as a way to drive digital engagement and reward our best customers in a new way. We’re excited to celebrate the months with a ‘bonus’ fifth Friday with fun prizes and TGI Fridays food with our new Five Fridays game,” says Lindsay Eichten, Director of CRM and Loyalty.

“We are excited to team with Fridays and be a part of their vision of creating unique and memorable moments for their guests. The challenge is always the same for brands – how do they establish deep, emotional engagement with guests and consumers?” adds Doug Kramp, CEO of CataBoom. “With over 200 engagement experiences to combine or use independently, CataBoom looks forward to providing innovative, brand-right digital experiences for TGI Fridays as they look to surprise, delight and engage their customers.”