Marking its first limited time offer of 2021, Florida-based classic Southern BBQ chain – Woody’s Bar-B-Q – revealed its “Gone Fishin’” trio of menu items at participating franchise locations from March 15-April 30, 2021. Having celebrated its 40th anniversary last year with all its locations staying afloat through expansions in takeout and delivery sales despite the pandemic, Woody’s Bar-B-Q is eager to introduce three seaworthy sandwiches to hook some new fans and net a nice return on investment for participating franchisees.

“We like to stir the pot with the introduction of new menu items from time to time – particularly those that compliment our menu, but don’t exactly fall under the BBQ umbrella,” says Yolanda Mills-Mawman, Co-Founder and President of Woody’s Bar-B-Q. “2020 took a toll on us all, but our franchisees were able to pivot quickly to meet the challenge. We asked them to be creative in order to keep their doors open and they answered the call admirably. So, we’re returning the favor by applying some of our own creativity in the development of this and future menu promotions that we believe will really resonate with our customer base.”

Among the soon-to-debut menu items in the “Gone Fishin’” promotion are:

The Rod

Blackened Grouper Sandwich

The perfect bait for fish fans, the sweet heat of Woody’s blackened mahi/cod/grouper filet is complemented by the cool accompaniment of shredded lettuce, cucumbers and tartar sauce on a toasted bun.

The Reel

Grilled Salmon Sandwich

Woody’s grilled salmon is dusted in Memphis rub and laid atop a bed of lettuce, tomato, red onion and served between two soft buns. A delicious dill mayo elevates the flavor for a sandwich that truly is the “reel deal!”

The Line

Fried Catfish Sandwich

Patrons are going to want to catch this fried catfish sandwich before it swims away. The flavor and crunch of Woody’s Southern fried catfish fingers are enhanced by a dollop of cocktail sauce and a slice of bacon, finished with lettuce and tomato on a toasted bun. 

Chain Restaurants, Industry News, Menu Innovations, Woodys Bar-B-Q