Since the coronavirus struck in early 2020, restaurant owners have been presented with many new challenges to keep their businesses easily accessible and top of mind with their customers. As restaurants nationwide are forced to shift gears and pivot business operations to digitally focused platforms, Popmenu, a full-service marketing and customer engagement platform built for smaller, independent restaurants, saw an opportunity to further meet their clients’ needs.
To continue improving restaurants’ online experience and help them navigate this increasingly digitally focused era, Popmenu has launched product offerings such as commission-free online ordering and delivery as well as SMS marketing, helping their clients’ businesses to reach their full potential digitally. Popmenu, the most all-encompassing platform in the restaurant space, provides restaurant owners with a dynamic menu-centric website built with SEO in mind, along with a full suite of marketing tools spanning email, SMS, social, Google My Business, delivery service, and real-time menu management. Popmenu’s innovative platform has enabled thousands of restaurants to connect with their guests online, manage their own online ordering, and protect their profitability from expensive third-party platforms.
In today’s world, a great hospitality experience usually begins online. Popmenu takes pride in helping restaurants put their best foot forward digitally, so that they can focus on what they do best. Now more than ever, it is crucial for restaurant owners to enhance their online presence and digital footprint, setting themselves apart from their competitors. With Popmenu’s product offerings, restaurants can consolidate its client’s online ordering, delivery, email marketing, and website all on one single platform. Each unique platform is easy-to-use, beautifully designed and mobile-friendly, in addition to being interactive and engaging enough to ultimately prevent users from venturing off to third-party platforms to order or learn more.
“We think PDF menus are super boring, we believe third-party platforms have had too much say in how consumers find their next dining experience and we deeply feel that sharing your beautiful menu doesn’t have to be so difficult, time-consuming and expensive,” says Brendan Sweeney, CEO and co-founder of Popmenu.
Popmenu’s recent growth has been fueled by the growing needs of smaller, independent restaurants and multi-concept hospitality groups alike. From boosting online ordering revenue of community staple Terra Terroir in Atlanta, to streamlining marketing automation and processes across locations of famed Los Angeles hotspot Urth Caffe, Popmenu’s platform is uniquely designed to meet the needs of independent restaurants of all sizes, anywhere. Today, Popmenu’s average client sees at least a 60 percent increase in organic visibility online by their third month working with Popmenu.
“When the COVID-19 crisis began, we shared our clients’ anxiety,” says Sweeney. “But we put our heads down, focused on how we could help, and just tried to match their hustle in getting up every day and giving our all. We have received notes from hundreds of clients thanking us for being there for them through the darkest of times, which is incredibly humbling and has only galvanized our ambition to deliver a product that will help their business perform better than ever on the other side of these difficult times.”
Led by CEO Brendan Sweeney and Tony Roy, president and CRO, Popmenu is growing and expanding its team, client base and product offerings exponentially, and the company looks forward to announcing new and exciting product offerings by early 2021
