With the help of restaurants across the U.S. and Canada, DoorDash announced it’s launching #OpenForDelivery, an initiative aimed to let consumers know that restaurants are open, that delivery is safe, and that restaurants need patronage more than ever to weather COVID-19. #OpenForDelivery—a multi-platform campaign that includes TV spots in the U.S. and Canada, paid and organic social, and the launch of a new website (www.openfordelivery.com)—is an homage to the critical role restaurants play in our lives and communities, and a call to action to support them.
The :30 TV spot, titled “There For You,” airs this evening across major networks. It showcases the faces and storefronts of some of DoorDash’s partner restaurants while giving a glimpse into what your local restaurants are facing during this unprecedented situation and how you can help them keep their doors open.
Featured restaurants throughout the campaign include national favorites like The Cheesecake Factory, McDonald’s, Chick-fil-A, Chili’s, Wingstop, Baskin-Robbins, Buffalo Wild Wings and Cracker Barrel, Canadian restaurants including JOEY Restaurants, Cactus Club, East Side Mario’s, Montana’s, Kelseys, and Harvey’s, and local favorites like NYC’s Katz’s Delicatessen and Roberta’s Pizza, LA’s Uncle Paulies, Escuela Taqueria, Gjusta, and Din Tai Fung, the Northeast’s HoneyGrow, Bellini’s Counter, and Frank Pepe’s Pizzeria, San Francisco’s Hawkers Asian Street Fare and Burma Love, and Chuy’s in Texas. Inclusions range from features in TV spots to content on www.openfordelivery.com to social media engagement. Restaurants are invited to designate themselves as #OpenForDelivery with the use of digital sticker packs, business profile filters, content, and more, aimed to create a public groundswell of support for restaurants.
The www.openfordelivery.com site highlights an appreciation for restaurant communities and provides helpful programming for customers. The new site hosts:
Food safety information content
Consumer tips to help get the word out and support local businesses
Quotes from local elected officials like Seattle Mayor Jenny Durkan and San Jose Mayor Sam Licardo about supporting small businesses**
A carousel of restaurants that are #OpenForDelivery, regardless of the app they’re available on.
Stories from merchants that are #OpenForDelivery, again regardless of the app they’re available on to promote and lift up the entire restaurant industry.
The public can spread awareness for this campaign by following DoorDash on Instagram, Facebook, and Twitter and sharing their own #OpenForDelivery content. To search DoorDash for local favorites or to discover your next go-to, visit doordash.com or download DoorDash for Android or iOS.
