Buffalo Wild Wings is introducing BnB-Dubs: A bed and breakfast built inside a Buffalo Wild Wings, where four fans will get the March Madness experience of a lifetime sleeping and waking up in Buffalo Wild Wings, without missing a second of the March Madness action.

The one-and-only BnB-Dubs will be built inside the Chicago Buffalo Wild Wings in Lincoln Park on Clybourn Avenue. Two guests, plus one friend each, will win the chance to stay at the pop-up bed and breakfast, which is just steps away from a professional-grade kitchen serving up hot wings and ice-cold beverages.

Next to the bunk beds with built-in flat screen TVs, guests will find custom varsity jackets/bathrobes. They’ll also get matching signature slides to complete the look. Full-body towelettes will be provided exclusively for BnB-Dubs guests.

“As the ultimate place to catch all the March Madness action, we are uniquely positioned to give our fans the most innovative and immersive gameday experience,” said Seth Freeman, chief marketing officer, Buffalo Wild Wings. “With BnB-Dubs we’re doing just that, as die-hard fans can now make a Buffalo Wild Wings their home and enjoy the opening weekend of March Madness like never before.”

Fans can enter to win a weekend stay in BnB-Dubs by shooting a video showcasing why they’re the ultimate March Madness fan and post it to Twitter or Instagram with #bnbdubscontest and tagging a friend. Submissions are open through March 12, and two winners will be announced on Selection Sunday. 

Buffalo Wild Wings is also rolling out an entire brisket lineup, plus some additional craveable menu items.

The new hand-trimmed brisket, which will be included on several of the new menu items, is pit-smoked for over 14 hours. The Brisket Tacos feature a layer of brisket topped with onions, pico de gallo, cotija cheese, avocado slices, and adobo sauce, wrapped in warm flour tortillas. Dirty Dubs Tots include a layer of crispy tots covered in brisket, onions, cotija cheese, green onions, pickled jalapenos, Fresno peppers, queso, honey barbecue sauce, and adobo sauce. The Smoked Brisket Sandwich is made with brisket and onions drizzled in honey barbecue and adobo sauce, piled high atop a bed of Napa slaw, cilantro vinaigrette, and pickle chips.

Additional new menu items include the Everything Pretzel Knots served with Beer Cheese, the “Make it Wild” Hatch Queso and Chicken Club Sandwich.

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