Mission Taco Joint announced a partnership with local spirits brand, Una Vida Tequila from One Life Spirits, to create a new private label tequila. The restaurant now carries the Mission Taco Joint Una Vida Blanco Tequila at all six locations for the Mission Margarita, late-night happy hour tequila shots and select craft cocktails.
Kyle Harlan, Beverage Director of Mission Taco Joint, worked closely with the Una Vida team to select a tequila that pairs well with Mission Taco Joint’s signature cocktails, specifically their margarita. The partners tasted over twenty varieties of blanco tequila to find the perfect flavor profile. “We wanted to have a hand-selected tequila program and provide our guests with an amazing margarita,” says Harlan. “Our guests know and love our Mission Margarita so the challenge was to find the perfect tequila flavor profile for our recipe. We had the unique opportunity to create a spirit with the end cocktail already in mind.”
The Mission Taco Joint Una Vida blanco tequila has an agave-forward profile with notes of honey and vanilla and a slight floral finish. The tequila’s mineral quality helps to highlight the fresh lime juice in the margarita and gives the cocktail a smooth flavor. The Mission Margarita recipe has remained unchanged for seven years and is a true fan-favorite – margaritas account for 70% of beverages sold at Mission Taco Joint.
Una Vida is the tequila line from One Life Spirits, a local spirits brand created by Bryce Lob and Zach Conley. With previous experience in the spirits industry, the St. Louisans booked a six-month trip to Tequila, Mexico to interview distilleries and learn more about the process firsthand. They launched their own spirits company One Life Spirits just over one year ago and distribute their product throughout the Midwest.
Mission Taco Joint’s family of restaurants includes locations in St. Louis (Delmar Loop, Historic Soulard, Central West End, and Streets of St. Charles) and Kansas City (East Crossroads and South Plaza).
