Visstun announced their Everything Green program. This program replaces Visstun’s current paperboard with paperboard that contains 30 percent or more of Sustana’s EnviroLife, FSC Certified, Post-Consumer Recycled Fiber – at no additional cost to customers. All paper cup, container, & lid products are upgraded including Paper Hot, Cold and Microwave Cups and Containers as well as Vx2TM Double Wall Cups and P2TM Paper Lids.
Everything Green in a nutshell:
- ALL paper products made with 30 percent or more Sustana EnviroLifeTM, FSC Certified,
- Post-Consumer Recycled Fiber
- No Upcharge – cost neutral for customers
- No List of Options – This is our new standard not an additional item
- Appearance and performance like regular paper board
- Just Green – a great use for recycled fiber
“We started making products with Sustana’s awesome NEW Post-Consumer Recycled Fiber in April 2019 and expect to have 100 percent of our paper cups, container, and lids built using this paper by the end of 2019,” states James Lake Visstun cup production manager. “Why focus on Post-Consumer Recycled Fiber? Right now, the United States has a recycling crisis. Consumers are recycling paperboard products more than ever … But, there’s nowhere for it to go. Visstun decided that providing a use for Post-Consumer Recycled Fiber (PCF) in our cups and containers is an important, socially responsible first step.”
There are other “Green” options available like PLA, Sugar Cane PE, and other surface coatings; but, so far, none of them perform to the standards expected from Visstun. Many of the current “eco-friendly” options have a significantly higher price tag or their eco-claims are tenuous. There are a lot of important pieces to the Eco-Friendly “Green” puzzle and using renewable and recycled resources is just the beginning. Visstun has explored many different options and is working to get to a cup that is compostable or biodegradable and Made in the USA. Stay tuned for future developments.
