Main Event and The Birthday Party Project announced a new partnership, allowing them to now celebrate birthdays inside Main Event centers. Founded in 2012, The Birthday Party Project’s mission is to bring JOY to children living in homeless and transitional living facilities through the MAGIC of birthdays. Since its inception, The Birthday Party Project has celebrated more than 10,000 birthdays with over 58,000 children in attendance.

The two organizations kicked off their partnership on November 23 at the Main Event center in Grapevine, Texas. More than 300 children and family members from The Birthday Party Project’s agency partners will be in attendance.

“Every child deserves an opportunity to be celebrated on his or her birthday and we cannot wait to see the smiles on the faces of kids as they experience an epic birthday party at Main Event,” says Paige Chenault, Founder, The Birthday Party Project. “We believe that joy changes lives, and a joyful community can change the world. That’s why we couldn’t be more thankful for the support of Main Event to help bring even a little more – actually a lot more – joy to these kids around their special day.”

As part of The Birthday Party Project’s inaugural party at Main Event, children and families from at least 10 agencies in Dallas-Fort Worth will celebrate with two hours of unlimited video games, bowling, laser tag, virtual reality games, billiards, gravity ropes and more. Every November birthday child will also receive a VIP Birthday Badge, a Nothing Bundt Cakes bundtlet and a chance to visit the Main Event Winner’s Choice area to redeem points for cool toys, electronics, sports equipment and over 500 other prizes. The kids will also get to enjoy pizza from the full-service kitchen at Main Event, as well as bottomless beverages.

“Main Event is committed to serving and sharing the most fun experiences with our local communities and this partnership with The Birthday Party Project provides us a very special and unique opportunity to open our doors to some great kids,” says Chris Morris, CEO, Main Event. “These parties are so much more than a celebration; they show these kids that they matter. That message from Paige and her group of birthday enthusiasts really connects with our company and we cannot wait to host these parties all over the country for years to come.”

The Birthday Party Project celebrations at Main Event will be hosted once a quarter, beginning in 2020. The partnership will initiate at Main Event locations in Texas, before expanding to all locations. During each party, approximately 200 attendees will get to enjoy free games, activities, food, desserts and prizes.

To add to the excitement, Main Event is inviting all customers to help elevate the impact by donating their Winner’s Choice Points – the points won during game play – to The Birthday Party Project. All of the donated points will be distributed to children attending Main Event’s quarterly birthday parties so they can experience the excitement of picking out even more prizes inside Winner’s Choice.

Industry News, Philanthropy, Main Event