IHOP Launches Gluten-Free Pancakes Nationwide

For more than 60 years, IHOP has innovated around its namesake and today marks another milestone for the brand with the addition of gluten-friendly Buttermilk pancakes to the menu. Served hot and golden, gluten-friendly pancakes are freshly made from a signature batter that blends rice flour, sugar, milk, eggs and other gluten-friendly ingredients to give guests the same great pancake experience without compromising on taste or fluffiness. The new gluten-friendly pancakes are one of several new gluten-friendly options, which also includes gluten-friendly waffles and gluten-friendly Ultimate Steakburgers. The entire gluten-friendly menu is now available at IHOP restaurants nationwide.

According to The NPD Group, three in ten consumers are looking to cut down or avoid gluten completely. The new gluten-friendly menu items at IHOP directly address this growing lifestyle trend and are not appropriate for people who are allergic or intolerant.

“Gluten-friendly pancakes are one of the most requested menu items from our guests and it was really important to us that we got the recipe just right,” says Alisa Gmelich, vice president, Marketing at IHOP. “Our culinary team outdid themselves coming up with a gluten-friendly batter that addresses this growing lifestyle trend without trading off on the hot, fluffy, deliciousness that only IHOP pancakes deliver. We’re proud to be the first national restaurant chain to put a gluten-friendly pancake on the menu, further demonstrating how we’re innovating to meet changing guest food preferences. When the craving hits for gluten-friendly pancakes, waffles or an Ultimate Steakburger, we’ve now got you covered.”

Gluten-friendly pancakes and waffles are made with the same rice flour-based batter while gluten-friendly Ultimate Steakburgers include a bun made with a blend of rice flour, milk, egg whites, a touch of honey for sweetness and other gluten-friendly ingredients.

The full gluten-friendly lineup includes:

Original Gluten-Friendly Pancakes: Four fluffy gluten-friendly pancakes topped with real whipped butter. Also available as a combo with a selection of eggs, bacon or sausage and hash browns.
Gluten-Friendly Belgian Waffles: Golden-brown, gluten-friendly Belgian waffles topped with real whipped butter. Also available as a combo, with a selection of eggs, bacon or sausage and hash browns.
Gluten-Friendly Ultimate Steakburgers: Six Ultimate Steakburgers are now available as gluten-friendly options—The Classic, The Classic with Bacon, Mega Monster, Loaded Philly, Jalapeno Kick and Cali Garlic Butter. All gluten-friendly Ultimate Steakburgers include a choice of gluten-friendly sides—French fries, fresh fruit, hash browns or a two-stack of Original Gluten-Friendly Pancakes.

Gluten-friendly pancakes, waffles and steakburgers are now available at all IHOP restaurants nationwide.

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