For fans watching out for a new style of dunk, Red Lobster will attempt to one-up the showmanship and style of the NBA athletes’ dunks with its very own Butter Dunks.

Red Lobster is encouraging its mutual NBA fans to get their Red Lobster To-Go, pull up a chair at home, turn on the Slam Dunk Contest and prepare to become Butter Dunk pros.

The seafood experts at Red Lobster will respond to each athletes’ dunks with delicious dunks of their ownfrom a jaw-dropping, two-handed jam to mouth-watering, mid-air spearin real-time on Twitter. To provide expert insights on Red Lobster’s aerial artistry, two-time NBA champion Kenny “The Jet” Smith will provide live commentary while NBA superstar Aaron Gordon acts as judge.

Fans interested in joining the fun and rating Red Lobster’s dunks can take to Twitter and follow @RedLobster and #ButterDunks on Saturday, February 16th beginning at 8pm ET. To get their hands on all the necessary equipment to dunk alongside the stars, seafood-lovers can order Red Lobster To Go or head in-restaurant to enjoy Lobsterfest, which is happening now for a limited time.

Casual Dining, Chain Restaurants, Industry News, Marketing & Promotions, Red Lobster