Mobile and online ordering technology provider Preoday and ordering platform placeNorder have partnered to bring digital pre-ordering to food and beverage businesses across North America.

PlaceNorder focuses on providing an online ordering platform to restaurants in the USA and Canada. Now powered by Preoday’s technology, it aims to extend a marketing-based approach to working with restaurants, event venues and catering companies. In addition to digital ordering, the overall placeNorder app also provides a gift card and loyalty program, as well as functionality for event organizing and catering. Existing placeNorder clients include Shorty’s Mexican Roadhouse and Ches’s Fish and Chips.

Art Snow, founder of placeNorder, says, “Partnering with Preoday enables us to bring a digital ordering platform and marketing program to restaurants across the USA and Canada that will help increase overall sales and grow brand awareness. As restaurants realize the benefits to their bottom line, digital ordering is moving from a consumer-driven trend to an integral part of their business. We’re excited to begin this partnership with Preoday and we look forward to providing our clients with this technology.”

Nick Hucker, CEO of Preoday, adds, “This partnership with placeNorder is a first for us in North America and this kind of collaboration enables us to be truly global. Clients will benefit from the combination of our international technology, and local, on-the-ground support provided by placeNorder. We look forward to being part of the placeNorder team and producing great success stories with clients across the USA and Canada.”