Idahoan announced the launch of its new Idahoan Truffle Mashed Potatoes made with real black truffles and Certified 100 percent Idaho Potatoes. This first-to-market mashed potato product is made with real truffles and allows operators to feature on-trend flavor for a variety of menu items. Truffle flavor is growing on today’s menus, up 4.2 percent since 2016.

This gourmet ingredient is added to everything from chips to polenta and is especially popular added to mashed potato side dishes. In fact, truffle flavor is up 30 percent as a mashed potato flavor on menus. Black truffles deliver a delicate, more refined flavor than that of white truffles, which makes them a perfect complement to the delightfully pleasing taste of Idahoan mashed potatoes.

“Truffles are a great way to add flavor to mashed potatoes and elevate this comfort food menu item,” says Steve Hamm of Idahoan Foodservice Marketing. “We developed this new product to help operators set themselves apart, add profit and allow for culinary creativity.” Idahoan uses only Certified 100 percent Idaho Potatoes in all its products. Warm days and cool nights, mountain-fed irrigation and rich volcanic soil give Idaho Potatoes their unique texture, taste and dependable performance. Harvested at their peak, they offer consistent mashed potatoes year-round. Idahoan makes it easier than ever to get ahead of menu trends with new Idahoan Truffle Mashed Potatoes. For more information, please visit Idahoanfoodservice.com.