As Perkins Restaurant & Bakery celebrates its 60th Anniversary, it announced the rollout of a new menu; the launch of a “Kindness Served Daily” campaign; and the hire of Thomas Yun, Vice President of Food Innovation and Culinary.
The culmination of nearly a year’s worth of taste testing and consumer research, Perkins new menu introduces Egg-cellent Benedicts, a Signature Burgers line and savory Sunrise and Supper Skillets, all presented with a refreshed brand look, updated photography, and current graphics. Perkins & Marie Callender’s Chief Marketing Officer, Wade Breaux comments, “Our goal is to continually meet and exceed our guests’ expectations. Perkins new menu successfully delivers on the needs and desires of our guests, includes a modern rework of old classics, integrates on-trend flavor profiles, and represents quality, innovation and value—all hallmarks of the Perkins brand.”
Concurrent with the launch of the new menu is a marketing campaign that highlights what has long been considered a differentiating factor for Perkins: delivering 100% satisfaction through service excellence and positive dining experiences. Breaux elaborates, “’Kindness Served Daily’ is a promise to deliver the right experience to our guests and each other on a daily basis. While this is not a new idea at Perkins, we have renewed and elevated our focus on what we consider to be a core competency.” Supported by TV, digital and print, Perkins will promote new menu items with a “kindness” messaging overlay.
Finally, in a move reaffirming Perkins commitment to product innovation and excellence, the company has announced that Thomas Yun has joined the Marketing/Research and Development team of Perkins & Marie Callender’s, LLC as Vice President of Food Innovation and Culinary. With nearly fifteen years of industry – specific experience, Thomas will oversee Perkins’ culinary team as well as culinary research and food innovation at Marie Callender’s.
Since it was founded in 1958 as a single pancake house in Ohio, Perkins has evolved into a leading family dining restaurant concept, with nearly 400 company-owned and franchised locations in 32 states and Canada. Throughout its history, Perkins Restaurant & Bakery has remained true to its mission of providing guests with personalized service and high-quality food at a great value.
With its diverse, moderately priced menu featuring breakfast, lunch, dinner, and bakery offerings and its attractive and recently remodeled restaurants designed to facilitate efficiency and guest satisfaction, Perkins is a dining favorite with a solid and respected reputation in the marketplace.
In an industry where restaurants come and go, the sixty-year longevity and success of Perkins is attributed to the concept’s ability to adapt to consumer dining trends and evolving taste preferences, and its commitment to 100 percent guest satisfaction, each and every visit.
