Buffalo Wild Wings Announces First Esports Team Partnership

Buffalo Wild Wings Inc. announced a partnership with Team Dignitas, an internationally recognized esports organization. Through the partnership, Buffalo Wild Wings becomes the “Official Hangout for Team Dignitas” and receives prominent logo placement on the sleeve of Team Dignitas jerseys, player appearances at restaurants, exclusive content featuring players, and branding on monthly Team Dignitas live streams on Twitch and Facebook.

The partnership will officially kick off with the first “Buffalo Wild Wings Stream of the Month” when popular Team Dignitas streamer Elle “Ellektrikk” Lockyer conducts an all-day live stream on Twitch on Wednesday, October 18 from 10:30 a.m. to 7 p.m. Buffalo Wild Wings and Team Dignitas will also present a 1v1 amateur League of Legends tournament at TwitchCon this weekend and host an online amateur tournament in the coming months.

“We’re excited to expand our support of the rapidly growing esports community through a partnership with one of the most recognizable and successful teams playing today in Team Dignitas,” says Bob Ruhland, vice president of marketing for Buffalo Wild Wings. “Buffalo Wild Wings is always looking for new ways to celebrate competition in our restaurants, while supporting our Fans’ passion for sports of all kinds.”

The highly anticipated, three-hour 1v1 Amateur Legends Tournament and Team Dignitas Showdown, presented by Buffalo Wild Wings, takes place at TwitchCon on Sunday, Oct. 22. The first 16 TwitchCon attendees interested in participating, who have reached level 30 in one of esports’ most popular games, can sign up with Team Dignitas representatives roaming the esports arena at TwitchCon. Tournament participants will receive a custom gift bag, and the winner will take home a grand prize package, consisting of a $300Buffalo Wild Wings gift card and Team Dignitas-branded merchandise. Team Dignitas players, Terry “Big” Chuong and Adrian “Adrian” Ma, will compete head-to-head with finalists in front of the audience. Fans around the world can follow the action live on Twitch.

“Buffalo Wild Wings and Team Dignitas are two iconic brands that have a shared passion for supporting and encouraging fans’ passion for competition,” says Chad Biggs, Harris Blitzer Sports and Entertainment senior vice president of marketing partnerships. “Through this partnership, we’ve created activations that will engage and excite the growing esports community across platforms. We anticipate a strong showing at our first co-branded, live tournament at TwitchCon and look forward to announcing more details surrounding our first online tournament with Buffalo Wild Wings.”

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