It’s a crispy, crunchy, delicious, all-day fiesta, and everyone’s invited. On The Border Mexican Grill & Cantina, the world’s leading authority authentic Mexican cuisine, is going “loco” for this year’s National Taco Day fiesta with unlimited 50-cent mini crispy tacos all day on October 4th, and 20 percent off all Taco catering orders placed between October 2nd and 8th. With three varieties of mini crispy tacos and six taco dinner plates available all year long, there are plenty of ways for OTB fans make this year’s National Taco Day the tastiest one ever.

“Tacos have been one of the core favorites on our menu since 1982, and we’ve never stopped bringing guests more tasty, authentic ways to enjoy them,” says Ashley Zickefoose, chief marketing offcier for On The Border. “It all comes down to fresh, quality ingredients, made in house to deliver that signature ‘crunch’ and zesty Mexican flavor guests love.”

The unlimited 50-cent mini crispy taco offer is available at all participating OTB restaurants all day on Wednesday, October 4th, while supplies last. Guests may choose from classic Ground Beef, savory Chicken Tinga, or Veggie mini tacos and may order as many of any variety they like for just 50 cents per taco. Those wishing to explore OTB’s other taco offerings will also have plenty to go loco for, including the brand’s Southwest Chicken Tacos (a Top-10 Crave-Worthy Choice according to Restaurant Business News); the light and fresh Grilled Fish Tacos Del Mar or all-new Cabo Grilled Shrimp Tacos; and three more dishes featuring tacos as the main course.  

For guests celebrating National Taco Day at home or at the office, OTB is offering a National Taco Day offer that lasts all week long—20 percent off any Taco Catering Order. The brand’s Taco Bar option is designed to please all your taco-loving amigos with a number of fillings, toppings, and house-made soft or crunchy tortillas. Guests need only mention TACO17 or enter it as the coupon code for online orders to receive the discount.

Those looking for the perfect cocktail pairing for their taco tastes will be pleased to discover that October is also the month that OTB is celebrating its 35th birthday with a Birthday “Rita. The festive margarita is made with Altos Plata Tequila, Grand Marnier, triple sec, and fresh citrus sweet & sour, served in a traditional margarita glass with a colorful birthday-sprinkle rim. The Birthday ‘Rita is available all month long, including National Taco Day on October 4th.

“We serve hundreds of thousands of tacos every year,” Zickefoose says. “So it only makes sense that OTB is the ultimate place to celebrate National Taco Day in style. Whether you choose our 50-cent offer, one of our everyday taco features, or you simply want to celebrate with another classic—our signature Birthday ‘Rita margarita, you’re always welcome to go taco loco at On The Border.”