The Cheesecake Factory is embracing its favorite holiday of the year—National Cheesecake Day—in a big way with a two-day celebration on July 30 and 31 offering dine-in guests any slice of its more than 30 legendary flavors of cheesecake for half price at any of its 193 restaurants nationwide. The Cheesecake Factory will also debut its newest cheesecake creation—Celebration Cheesecake.

Featuring layers of Original cheesecake, vanilla cake, strawberry, chocolate and vanilla mousse topped with cream cheese frosting and finished with brightly colored confetti, the Celebration Cheesecake is the picture-perfect dessert to commemorate National Cheesecake Day. The Celebration Cheesecake will be available beginning Sunday, July 30 and for every slice sold through August, The Cheesecake Factory will donate 25 cents to Feeding America, the nation’s largest domestic hunger relief organization. Since 2008, The Cheesecake Factory has donated more than $4.2 million to Feeding America through the sale of its specially designated cheesecakes.

“National Cheesecake Day has become an annual tradition at The Cheesecake Factory and we look forward to it all year,” says David Overton, founder and CEO of The Cheesecake Factory Incorporated. “Along with offering our dine-in guests any slice for half price, we are so pleased to mark the occasion by introducing our delicious new Celebration Cheesecake.”

One slice of cheesecake per dine-in guest. Must be present. Offer valid at restaurants in the U.S., including Puerto Rico.

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