Zinburger Wine & Burger Bar, the upscale burger restaurant which offers gourmet burgers combined with perfectly paired wine selections, will be expanding their New Jersey footprint when it opens its Edison location on June 27 at the Edison Town Square, 1003 Route 1 in Edison.

Since opening the East Coast’s first Zinburger in Clifton, New Jersey, six years ago to much fanfare, stellar reviews and packed crowds, Zinburger has developed an almost fanatical customer following who enjoy made-to-order gourmet burgers, hand-dipped shakes and floats, decadent pies and 25 wine varieties.

Edison is the 13th east coast location and fifth in New Jersey. A Jersey City location is slated to open in the next few months.

During the grand opening week, Zinburger will be selling a limited edition VIP Gold Card for $100 with all proceeds benefiting The American Cancer Society—Eastern Division.

With the donation, guests will receive a $100 Zinburger gift card and a Zinburger VIP Gold Card, which entitles the guest to top of the wait list status plus half price bottles of wine through the end of the year.

All the gourmet burgers at Zinburger are scratch-made and cooked to order on a griddle in their own juices.  The Certified Angus Beef and American-style Kobe Beef are ground fresh twice a day. Signature burgers include the Zinburger (with Manchego Cheese & Zinfandel Braised Onions) and the Kobe Burger (with Vermont Cheddar & Wild Mushrooms).

Zinburger’s décor is sleek, contemporary, upbeat and playful featuring rich wood and earth tones and stylish, comfortable seating. The 4,700-square foot restaurant features 14 high definition televisions located throughout the restaurant and bar with a seating capacity of 195. Zinburger also features a patio seating 40 guests with a fire pit, lounge seating, dining tables and bar windows open to the outside.

Zinburger offers a full bar with cocktails, 24 beer selections including 16 on tap and many local craft beer as well and a wine menu that includes 25 varieties affordably priced from $5.50 to $12.50 a glass or $21 to $49 for bottles.

On Wednesdays, guests can enjoy half-price bottles of wine. Happy Hour, weekdays from 3-6 pm, features discounts on beer and cocktails, $5 Plain and Simple Burger, and half-price sides including Double Truffle Fries, Zucchini Fries, Sweet Potato Fries and Hand-cut Fries.

In addition to gourmet burgers, Zinburger also offers a Turkey Burger, Ahi Burger, Veggie Burger, two chicken sandwiches and five hearty salads.  A dessert menu features old fashioned, hand-dipped shakes, floats and malts as well as banana cream and chocolate cream pies.

Zinburger’s operating hours are Sunday through Thursday from 11 a.m. to 10 p.m. and Friday and Saturday from 11 a.m. to 11 p.m.

Casual Dining, Chain Restaurants, Industry News, NextGen Casual, Zinburger