Buffalo Wild Wings, Inc. announced that Santiago Abraham will assume the role of chief information officer, effective December 5. As CIO, Abraham will be responsible for the company’s technology strategy, policies, processes and practices to support its evolving business.

Abraham brings more than 20 years of business technology experience delivering solutions, applications and capabilities for a diverse number of hospitality-related industries. Most recently Abraham was vice president, IT strategy, sourcing & vendor management at Royal Caribbean Cruises Ltd., where he led a five-year program to transform and modernize the company’s enterprise technology. While at Royal Caribbean he also spearheaded a decade-long effort to optimize revenue systems at the company, resulting in a best-in-industry reservations system.

"We’re pleased to have Santiago join Buffalo Wild Wings and look forward to his contributions in developing an enterprise-wide technology strategy that will further our innovation and differentiation in the marketplace," says Sally Smith, president and chief executive officer. "His extensive technology expertise and leadership experience will help us to use technology as a marketing and revenue generation tool, as well as an efficiency tool to help reduce operating costs.”

“I am delighted to join Buffalo Wild Wings and utilize my technology expertise to help the company develop an enterprise-wide technology strategy that contributes to its growth and profitability,” says Abraham. “I look forward to working with my colleagues to build a technology organization that supports our business plan and objectives.”