The Plamondon Companies announced today that Melanie Dyer has joined the firm as the director of marketing for Roy Rogers Restaurants. Dyer will oversee all marketing and communications for the 49 company and franchised units located in seven states.

Dyer has a deep background with quick-service restaurants on both the agency and client side, spending the last 11 years as national marketing manager at Kentucky Fried Chicken (KFC). Her work in media and promotions helped generate $4 billion in sales annually for the U.S. KFC system.

During her tenure with KFC, Dyer provided strategic communications planning and built programs with partners including Guitar Hero, Visa, and ESPN across online, national television, consumer print, mobile, social, sponsorships, movie and prime integrations, and event activation.

“We are excited to welcome on board our team someone as accomplished as Melanie Dyer to help push the Roy Rogers brand to the next level,” says Jim Plamondon, co-president of the Plamondon Companies. “We are a family based company that is poised for huge growth so that we can continue to enrich the lives of our associates, guests and the community. As such, we are always looking for capable, motivated, and forward thinking players like Melanie in all aspects of our business.”