With the men’s college basketball tournament just around the corner, Quaker Steak & Lube announced that Lubies can march in for Lube Bracket Madness for a chance to take part in its company-wide $100,000 Bracket Challenge.

Beginning Monday, Feb. 23, Lubies can take their shot at the Bracket Challenge by registering online. Registration ends before tip off on Thursday, March 19 at 12 p.m.

On March 15, registered fans will be reminded by e-mail to complete their bracket, which can be printed out in order to follow along during the tournament.

In addition to the $100,000 grand prize for a perfect bracket, participants who select 60 or more correct games will receive a brand new Harley-Davidson. The first place winner will receive a 42” LG HDTV and additional top four finishers will receive Quaker Steak & Lubegift cards.

Guests who visit participating restaurants during basketball tournament games will be able to watch on The Lube’s many HD TVs while they enjoy their favorite Lube menu items and take advantage of chicken wings and beer specials.

Industry News, Marketing & Promotions, Quaker Steak & Lube