During the month of October—National Breast Cancer Awareness Month—customers who order Ben’s Kosher Delicatessen Restaurant & Caterers’ famous Matzo Ball Soup will have the opportunity to upgrade to a Pink Matzo Ball for an additional $1 charge through the company’s Second Annual “Cancer Ain’t Kosher” Fundraiser. The total proceeds will be donated to Winthrop-University Hospital’s Breast Health Center’s “The Angel Fund.” This committee-run organization is committed to raising funds in support of Breast Cancer research.

Last year, more than 1,300 pink matzo balls were sold and the aim is this year is to double that number. These efforts will be further supported through a friendly inter-store competition, during which each Ben’s restaurant throughout New York, and in Boca Raton, Florida, will work to get the winning title of “Most Pink Matzo Balls Sold.” As all Ben’s locations will be closed for Rosh Hashanah, the promotion will begin on October 6.

Launched by the National Breast Cancer Foundation, National Breast Cancer Awareness Month is an annual campaign held during the month of October to increase awareness of the disease and urge those to make a plan to detect the disease in its early stages and encourage others to do the same. According to the organization, breast cancer affects one out of every eight women in their lifetime.