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Applebee’s Gift Cards Offer Personalized Mother’s Day Presents

May 5 2011

Industry News

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Applebee's is making it easy to get personal with Mom this year on Mother's Day with Applebee's Digital Gift Cards, which allow people to buy and send personalized electronic gift cards 24/7 via Applebees.com and Applebee's Facebook fan page.

It's now possible to send a strategically timed gift that appears in your Mom's inbox or on her mobile device on Mother's Day. The gift includes a photo of family and friends with an invitation to enjoy a special dining experience at Applebee's with a personalized voice message letting her know exactly how special she is.

"Giving the gift of Applebee's is always a sure thing and when you add your personal touch with a special photo and the voice of loved ones, it's a Mother's Day gift she'll never forget," says Bridget Moen, director, gift cards, Applebee's Services, Inc.

Applebee's digital gift cards are the ultimate in convenience and allow gift givers to personalize the card with everything from a photo to a personally recorded message. They are perfect for last-minute shopping because they can be bought and sent instantly to a mobile device or email.

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