With every purchase of a Rational cooking appliance, customer will also receive a free service package that they can use as long as they have a Rational appliance in their kitchen. This package is referred to as Rational ServicePlus.

Anyone deciding to work with Rational will get the only cooking appliance in the world that provides unique quality and performance. The market leader is also at the forefront when it comes to service and has received the "Germany's Most Customer-Oriented Provider" award last year.

"ServicePlus is a type of all-inclusive package that all customers will automatically receive once they buy a product from us," says Gabriele Stark, product manager at Rational. "At the one-day Academy Rational seminars, our customers can get an abundance of new ideas for their menus or learn how they can further improve the processes in their kitchen."

The cooking appliance specialist would like all of its customers to get the maximum benefit from their partnership with Rational right from the start and throughout the product service life. When software improvements come out, the customer can simply download a free update in ClubRational. "They can therefore access the latest findings of our cooking research and will always be able to update their appliances with the latest technology," says Stark.