IHOP, one of America's favorite restaurants for breakfast, lunch, and dinner, is celebrating messages of hope across the country in partnership with Universal Partnerships & Licensing (UP&L) in support of Universal Pictures and Illumination Entertainment’s Dr. Seuss’ The Lorax, which arrives in theaters nationwide on March 2.
In keeping with the animated adventure’s theme that one person can make a difference, IHOP is distributing three million limited-edition bookmarks embedded with seed paper that can be planted to flourish across a range of climates and forest conditions. The bookmarks are available for children ages 3 to 12, while supplies last.
Adding to the excitement, IHOP is rolling out a movie-inspired, limited time menu for guests of all ages, featuring The Lorax’s Breakfast, Pipsqueak’s Breakfast, or Mac ‘N Cheese & Truffula Trees.
“The Lorax encourages us all to be good stewards to Mother Earth,” says Natalia Franco, senior vice president, marketing, for IHOP. “Our limited-edition bookmarks give families a fun and easy way to work together to make the environment three million trees stronger.
“In addition, with help from Education.com, we’re excited to offer guests family-friendly tips that inspire a greater appreciation for trees and show how even the smallest acts of kindness and respect toward the environment can make a big difference.”
Families can continue their discussions about Dr. Seuss’ The Lorax’s call to action with help from original online content created by the parenting experts at Education.com. Download “10 Easy Ways Your Family Can Be More Friendly to the Environment” and “10 Fascinating Facts About Trees” by visiting www.ihopandthelorax.com.
“Education.com is proud to support IHOP’s campaign to give families the tools and inspiration to do more for the environment,” says Danielle Wood, editor-in-chief from Education.com. “Sometimes it is hard to know where to start the discussion with kids about such a big topic, but IHOP’s invitation to plant three million trees is a great opportunity for parents and kids to take small steps that can lead to a big impact.”
The celebration continues with new menu items that extend the movie experience in ways only IHOP can deliver.
The Lorax’s Breakfast includes an order of Green Eggs and Ham (eggs scrambled with creamed spinach) served with a choice of buttermilk pancakes, Truffula Chip Pancakes (whole wheat pancakes filled with rainbow sprinkles and topped with more sprinkles and creamy strawberry yogurt), or a Rooty Tooty Bar-Ba-Looty Cone Cake (a fluffy pancake with blueberries in a crispy waffle cone, topped with blueberry compote and sprinkled with powdered sugar).
For guests ages 12 and younger, two new items headline the Lorax-inspired menu: Pipsqueak’s Breakfast, a kid-sized version of The Lorax’s Breakfast; and Kraft Mac ‘N Cheese & Truffula Trees (broccoli florets). Like all items on IHOP’s Just for Kids menu, these meals clock in at less than 600 calories.
To find your local IHOP and learn more about how Dr. Seuss’ The Lorax is coming to life at IHOP, visit www.ihopandthelorax.com.
Spark Alliance Marketing helped IHOP in the development and implementation of the Lorax/IHOP promotion.
