The Third Annual Ultimate Barista Challenge U.S.A. is coming to the International Restaurant & Foodservice Show of New York, and it's looking for the next "Ultimate Barista NYC!".

From the creators/coordinators of the U.S. National Barista Championships/Competitions and more than 60 National & International Barista Championships/Events comes a unique and exciting barista challenge.

Like on Iron Chef, the competition will have a professional "Ultimate Barista" that will await any Challenge from the winners who are lucky enough to make it to the final challenge. Watch them compete against the clock and their opponents.

Contestants can win cash prizes, UBC Americas Medallions, Reg Barber Specialized Tampers, UBC USA Sponsor Equipment Gifts, a chance to become the next Ultimate Barista NYC, and an opportunity to represent the UBC in U.S. Regional Events, South Korea, and China.

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