Woody’s Bar-B-Q announced the introduction of two new menu items for a limited time under the fitting campaign name, “Southern Fried Happiness.” Listed among its signature menu items that consist primarily of the classic Southern BBQ chain’s slow-smoked meats, comfort food sides, and decadent desserts, the pair of promotional dishes is hand-battered and deep-fried to perfection. The campaign is now underway at participating Woody’s Bar-B-Q locations and features lunch and dinner portions of the franchise’s interpretation of fried chicken and fried pork chops.

“As a Southern born-and-bred concept, it seems only fitting that we try our hand at a couple of time-honored Southern staples,” says Yolanda Mills-Mawman, Co-Founder and COO for Woody’s Bar-B-Q. “Country-inspired sides like our mashed potatoes, cole slaw, lima beans, collard greens, fried okra, and more accompany these two new dishes beautifully. And – as is the case with every limited-time offer we roll out – we’ll be watching closely to see the reception from our patrons. Previous limited-time offers like our Potachos Starter have made the leap from promotional items to fan favorites on our regular menu. I could easily see that happening here with one or both Southern-fried limited-time offers. They make a great fit with our Southern-leaning menu. But we’ll let our patrons cast their vote with every order during the promotional period.”

With the tagline “Let Us Put a Big Ol’ Greasy Smile on that Face,” the “Southern Fried Happiness” campaign includes:

  • Hand-Battered Biddy – Lightly dusted in a combination of flour and our flavorful Memphis rub, this 1/2 chicken dinner is deep-fried and all dressed up with no place to go… except the stomachs of Woody’s patrons! The dinner portion is served with the guest’s choice of two sides.
  • When Pigs Fry – For 43 years, Woody’s has served pork several ways – slow-smoked and sliced, pulled, in sausage form, or on the rib. The classic Southern BBQ chain is spreading its wings and trying something new. Two bone-in pork chops are hand-battered and deep-fried to seal in the moisture and flavor for nothing shy of pork perfection! The dinner portion is served with the guest’s choice of two sides.


“We already have several more LTOs waiting in the wings, including a sandwich promotion that features several entirely new recipes,” adds Mills-Mawman. “We plan to roll that out later this summer, so stay tuned, Woody’s fans!” 

The “Southern Fried Happiness” campaign is scheduled to end on August 10, 2023. Prospective guests are encouraged to visit www.woodys.com to learn more about Woody’s Bar-B-Q, view the list of locations, and peruse the chain’s regular menu. 

Industry News, Menu Innovations, Woodys Bar-B-Q