To mark an astonishing milestone of 100 million Pizookies devoured, BJ’s Restaurants is introducing two more reasons to celebrate every occasion with a Pizookie. BJ’s Restaurant & Brewhouse is bringing back its coveted Pizookie Pass on October 3. If that weren’t enough, the renowned restaurant is launching its frightfully delicious Spooky Pizookie this week.
The Pizookie fanbase is enthusiastic, loyal and knows there are 100 million reasons to celebrate the world-famous indulgence all season long. The first reason is the return of the Pizookie Pass. Only 12,000 Pizookie Passes will be made available for just $4.99 at bjsrestaurants.com, beginning October 3, 2023, at 10:00 am PDT. The one-in-a-million pass will unlock access to a free Pizookie every day for the next three months—including the limited edition Spooky Pizookie, an eerie-sistible take on the famous dessert.
The Spooky Pizookie is available beginning September 28 and made of a darker-than-night Cookies ’N’ Cream cookie topped with Oreo crumbs and ghoulish Halloween sprinkles. It is a creative, colorful and downright spooktacular version of the classic Pizookie, stacked high with rich, orange-tinted Vanilla Bean I-Scream and served with a mini cauldron of transforming crack-able chocolate topping.
“There are more than 100 million reasons to celebrate every occasion with a Pizookie and this fall we’re making it easier than ever to enjoy our world-famous dessert,” says Heidi Rogers, Senior Vice President of Marketing at BJ’s Restaurants, Inc. “From the return of our Pizookie Pass to a scary good Spooky Pizookie, we’re excited to offer two more reasons to enjoy the crave-worthy dessert.”