Locals Flock to Roost


An airy design and atmosphere attract diners seeking Southern tastes with a city twist.

Owner: JHM Hotels
Location: Greenville, South Carolina
Description: Urban-inspired, Southern home cooking with an emphasis on soil-to-city ingredients in a stylish interior.
Opened: January 2013

Roost serves patrons something they don’t get in most places: rules.

“Our Rules of the Roost are quite simple,” the menu of the Greenville, South Carolina, restaurant emphatically states. “We will provide our guests with food that is tastefully crafted, humanely raised, mindfully sourced, and fairly priced.”

Situated about halfway between Atlanta and Charlotte, North Carolina, Roost blends an urban sensibility with Southern sincerity, reflected in its chic design and commitment to the local economy. Located on the ground floor of the Hyatt in the heart of downtown Greenville, Roost has attracted a strong local following since opening in January 2013, right on the heels of an extensive renovation of the hotel.

“We have had tremendous support,” says general manager Carey Lapidus. “From the moment we opened the doors, we have been embraced by families, business people, couples, and large parties.”

With its warm interior featuring blond wood tones, limestone, an open kitchen, and an expansive, urban ambiance, Roost’s design showcases its large bar, which has become the hip hangout for young professionals. Designed by Atlanta-based Johnson Studio, Roost also has movable walls that open to the town square where bands often perform.

A community harvest table positioned directly in front of the open kitchen proffers a tasting menu, and guests can also sit at the counter to interact with the chefs as their food is being prepared.

“Roost is open, comfortable, and bright, and it’s almost like three different restaurants in one,” Lapidus says. In addition to the main dining room and a roof atrium that overlooks the lobby, the restaurant boasts an open, airy patio that seats 80.


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