Another Broken Egg Café and Tabasco brand are teaming up this November for a fall football promotion. 

The two recently collaborated on a new promotional program with Tabasco-inspired dishes, as well as a consumer sweepstakes and a server incentive. The promotional program was developed to increase restaurant traffic and encourage participation from both customers and servers to ultimately drive sales during the key football viewing time period.

To encourage customer engagement, Tabasco brand is giving away the ultimate football bash, a prize valued at $5,800. The Ultimate Football Bash prize includes a 60-inch LED high definition television, a $1,000 gift card, premium home theater speakers, fan apparel and merchandise for 20, and a Tabasco Custom Gift Pack. 

Customers will have the opportunity to enter the sweepstakes when they order any of the four custom Tabasco branded menu items. 

The Tabasco branded menu items include:

• Eggs Benedict with Hollandaise Sauce spiced with Tabasco brand Original Pepper Sauce
• Shrimp ’n Grits featuring Tabasco brand Original Pepper Sauce
• Burger featuring Mayo infused with Tabasco brand Chipotle Pepper Sauce
• Award-winning Bloody Mary with Tabasco brand Original Pepper Sauce

With every order, the server will provide a special QR code card to allow access to the sweepstakes page. Customers simply need to input their information, including a personal code from the card and the server’s name. Tabasco brand is also offering customers the chance to enter at TabascoFootballParty.com. 

Another Broken Egg Café has created a server incentive program to get servers excited about the Tabasco brand promotion. Since servers must write their names on all QR cards they hand out, the number of mentions each server receives will determine the winner. 

The server who receives the most mentions out of all 42 locations will receive a $500 gift card. There will also be a top server selected at each of the restaurants who will each receive a $50 gift card.

“We are thrilled to be working with Tabasco on this fun initiative,” says Nick Binnings, vice president of brand development. “Our customers already request Tabasco brand Pepper Sauces to pair with their favorite dishes, so the partnership made total sense. We are happy to see the excitement and engagement among both our servers and our customers.”

Tabasco brand has also created program materials for Another Broken Egg Café to use to elevate awareness of this promotion in each location. More than 1,000 menu LTO flyers will be distributed with the menus and caddy inserts will be on display at every table. Each location will receive 2,500 QR cards for the servers to hand out with each order of Tabasco branded menu items. There will also be posters to put on display in the kitchen to inform servers of rules and prizes. 

While good food, attentive service, and value will always drive traffic, customers are also looking for menus that showcase innovation and unique flavor profiles, and it’s the younger crowd driving this demand.

With 45 percent of Millennials preferring to visit restaurants offering new and innovative flavors and ingredients, according to a 2014 Technomic report, foodservice operators are finding new and creative ways to expand their menu offerings to meet demand and help drive sales. The Ultimate Fall Football promotion is just one example of ways operators can drive traffic and engage both their servers and customers.