Armed with a thorough understanding of the marketplace and consumer mindsets, the brands FSR highlights in its second-annual Top Franchise Values list are strategically positioned for today’s restaurant landscape.
“I always like to say that if you are going to franchise something, it should be easy to replicate, but not easy to duplicate,” says Jonathan Benjamin, chief development officer for Huddle House, which turns 50 this year. His philosophy epitomizes the findings of this year’s top franchise values.
Each company on the list has carved out a niche that makes it attractive to a loyal set of diners. Each builds its brand accordingly and is smart about growth, whether entering a new area or filling in existing markets. And each is bullish on the future, because it’s brought in the right franchise partners and laid the groundwork for success.
All of these establishments have an ear to the ground—or to social media—to understand today’s dining climate and fine tune their offerings accordingly. Bar Louie tells FSR that its guests use the brand very socially, with 23 percent of sales coming from late-night, while on the other end of the spectrum, Black Bear Diner serves all three dayparts but emulates a fast-casual real estate model, according to the company. Meanwhile, brands such as First Watch and The Egg & I thrive by cooking up menus from 6 a.m. to 2 p.m.
Variations aside, these brands share one common thread: franchising victory. Read on to get inside the heads of the top full-service franchisors in the industry.