The firm plans to strengthen the 15-unit brand in existing markets before pursuing a nationwide expansion strategy. 

Wild Eggs, a 15-unit brunch chain based in Louisville, was recently acquired by investment group PG Growth Opportunities Fund. 

The financial details of the agreement—finalized on January 18—weren’t disclosed. The chain’s corporate headquarters will remain in Louisville, and leadership will stay in place. 

Wild Eggs was bought from Pakota Capital, which invested in 2015. At that time, the brand had eight locations. 

“It was a pleasure to work with Pakota Capital and Chance Ragains through this process, and we are thrilled to continue growing the culture and success of the Wild Eggs brand,” Jaime Sosa, a representative of PG Growth Opportunities Fund I, said in a statement. “We are committed to keeping it a people-first, food-focused brand operating under a culture of ownership and integrity.”

As part of the deal, PG Growth Opportunities has ownership of all 15 locations and future franchising rights. The primary focus will be growth in existing markets, like Lexington, Kentucky; Cincinnati; and Indianapolis. After building a stronger regional presence with corporate and franchised units, the next step will be a nationwide expansion plan. 

Wild Eggs was founded in 2007 by JD Rothberg and Shane Hall and has since grown to five locations in Indiana, eight in Kentucky, and two in Ohio. PG Growth Opportunities, housed in Miami, was formed by industry veterans Andy Abbajay, Cliff Harris, and George Wooten to find opportunities in the food and beverage, restaurant, and retail space. 

The transaction comes nearly two months after Dine Brands—parent of Applebee’s and IHOP—announced it was purchasing fast casual Fuzzy’s Taco Shop. In the quick-service segment, M&A has been more active, with Gala Capital Partners acquiring Rusty Taco from Inspire Brands, Papa Murphy’s parent MTY Food Group buying Wetzel’s Pretzels for $207 million, Canadian-based brand Foodtastic purchasing Freshii for $54.5 million, and 16 Handles acquiring DŌ Cookie Dough Confections. 

Chain Restaurants, Feature, Finance